5/21/2023 0 Comments Get aadhar card soft copy onlineRCPL plans to leverage the power of offline, online and hybrid models to reach out most effectively to customers. Once that is done, then the availability of its products will be scaled up across modern and general trade channels. However, RCPL has already confirmed that it is currently building its formidable dealer network on a pan-India basis. The launch has bene soft with only selected cities and areas being targeted for the launch of its FMCG foray to first test the markets before making a bigger commitment of funds, strategy, and management bandwidth. Reliance recently launched its FMCG business through Reliance Consumer Products Ltd (RCPL) a 100% subsidiary of Reliance Retail Ventures. It is selling comparable FMCG products that are 30% to 35% cheaper compared to competition. In the latest roll out, Reliance has launched a similar approach in the FMCG business, where it sees huge potential. Later, Reliance also triggered a price war in the cola business after it took over Campa Cola and decided to take on the global soft drink giants like Pepsi and Coke on their own turn. One of the strategies to leadership in telecom was through price wars. Reliance designed its telecom venture, Jio, along these lines with enormous success. ![]() Hence, success in retail would boil down to offering an incomparable value proposition at a very affordable price. Latest price war will be in FMCGĪs Reliance expanded its retail positioning, the one thing it realized was that India always was and always will be a cost conscious market. Now Reliance plans to adopt a similar model for its FMCG foray low prices and control of supply chains. Since then, its model has been an inspiration for many companies. Wal-Mart did both these to perfection, becoming the king of retail. Secondly, the retail model would be impossible to sustain unless they controlled the supply chain. Firstly, the goods will have to made available to the customers at a place that is convenient for them. But how do you create such a dynamic retail model? Sam Walton quickly realized that there two factors that would have to be put in place. ![]() The old model was just too static and the need of the hour was a more dynamic retail model. When Wal Mart was first started in the 1950s by Sam Walton, he quickly realized that he had to turn the retail model on the head.
0 Comments
Leave a Reply. |